Seen
For: Cornerstone Evangelical Baptist Church - Youth Ministry
In collaboration with: Kathryn Louie
Seen
A project dedicated to understanding the depths of identity.
Brand Identity
Apparel Design
Publication Design
Fully Known, Fully Loved.
Derived from Psalm 139:23-24, Seen is a visual identity project that aims to highlight the concept of embracing all parts of yourself, and understanding that God loves us so much because He created us and already knows the depths of us.
The heart behind the main shirt design, is to highlight both the shown and masked versions of ourselves. We always aim to put our best selves at the forefront — a version that is elegant and has it all together. The reality is that we are messy, and that life is not always linear. Those splotches that may seem like failure in our eyes, are exactly why we need Christ.
This design features a black background with grey “clean” text complete with ornate details, overlaid with a contrasting brighter purple to emphasize the different parts of ourselves we choose to display.