STRIVE
@souljournersfellowship on Instagram
Strive is a year-long project in which my role was the Media and Communications Manager.
This role was versatile in many forms of visual communication.
Branding
Social Media Managing
Visual Communication
Calendars and other visuals to keep the community up-to-date with announcements, events, and weekly activities.
Using the ideas of the outdoors to convey the idea of a continuous journey through life.
Social Media Announcements
The purpose of this social media page is to regularly update members of the fellowship with the weekly happenings, upcoming events, and draw people in to our theme for the year.
Brand Language
I created and followed a loose brand through this project. It evolved over time, but in general, sticks to this guideline.
We were also following a visual theme of hiking, mountains, and a journey throughout the year. Green is often representative of growth and nature, so it is used as the main colour theme of the year.
Slide Deck Templates
In addition to a social media presence, I created slide templates and backgrounds that people could use to communicate information during our weekly gatherings, using Adobe Illustrator and Canva for ease of group editing.
For special instances such as retreat, I chose to change up the fonts used to create a larger contrast from the usual visuals seen on a week-to-week basis. These are “mini brands” or themes for the weekend.
